Peso Pluma, an amazing artist known for his powerful lyrics and electrifying performance is a must-see. He also uses his fame to spread awareness about important environmental issues such as deforestation, climate change and other.

Hassan Emilio Kabande Laija, better known as Peso Pluma (his stage name), told Billboard in a Zoom call during which he said that the band and themselves would not have achieved their success.

What does he look like?

Hassan Emilio Kabande Laija is a rising star in Latin music. He's better known as Peso Pluma. He has already had multiple hits on the Billboard Hot 100 charts, and at only 23 years of age he's already revolutionizing the music industry.

Pluma grew up on the outskirts Guadalajara, and his teenage years were spent between New York City, and San Antonio. He was exposed to many different parts of Latin America which helped shape his musical aesthetic. In San Antonio, he studied regional Mexican music with Ariel Camacho, and Los Alegres del Barranco.

As his debut album "Ah y Que?" This young artist worked hard and put out his second album "2022 El Sexto" which was an international chart-topper. He earned inclusion in MTV VMAs for this year. He has since released more than 30 singles in the Hot Latin Songs charts and is now part of MTV VMAs.

Rafael Hernandez, a Zapopan native, is blending traditional music genres with modern production flourishes to create a unique blend that is captivating to listeners. He is also breaking down any stigma associated with regional Mexican Music. Rafael Hernandez is currently enjoying nine-figure streams for each release. He's on track to make history in the next year.

What country is he originally from?

Peso Pluma's modest name may not be as well-known, but his influence extends beyond Mexico. Eight songs by Peso Pluma appeared in the Billboard Hot 100 alone in 2023, including collaborations between Eslabon Armedo ("Ella Baila Sola")and Yng Lvcas (La Bebe). Peso Pluma made history as the first regional Mexican singer to appear on a late-night American talk show.

Peso Pluma was not a planned rise. Hassan Emilio Kabande Laija, 23, began to make music out of chance. He adapted diary entries into songs and took inspiration from regional artists like Ariel Camacho. He has forged his own way over time, drawing on a diverse group of collaborators including Natanael Cao -- a pioneer in the corridos-tumbados genre during the 2010s. Junior H is a sierreno star and Becky G is a reggaeton superstar.

Peso Pluma is grounded, despite all his achievements. He readily acknowledges his dependency on others and uses his platform to support other regional artists. Peso Pluma is constantly looking forward, whether it's through collaborations with Yng Lvcas and concert stops at Coachella Festival or other venues.

What makes him special?

Peso Pluma has defied the assumption that regional mexican music is only for older audiences. He did this by collaborating with Natanael Cao on TikTok and releasing an infectious song "AMG" which both reached number one in Hot Latin Songs and made him the top regional Mexican artist globally on Spotify.

His lyrics, which are a mix of street slang and references to Mexico's lavish lifestyle, appeal to younger audiences. Meanwhile, his look is distinctive with its bluntly cut bangs and mullet. This sets him apart from the traditional cowboy style that dominates Mexican music.

He explored new musical terrain by collaborating with Kali Uchis on 2024's Orquideas Album to create "Igual Que en Angel." The clubby beat of this romantic ballad and the shimmering synth flourishes made him more than just a surface performer.

Farruko's versatility was demonstrated in "Dime por Dios", an EDM collaboration between Bizarrap star El Alfa and dembow king El Alfa. The song features an infectious hook, a take-off of Farruko’s reggaeton smash "Romper la Discoteca" from 2011. It will resonate across dance floors. Double P Records was founded a year later, and Vega as well as Jasiel Nunez were recruited to its roster. Exodo shows his versatility in combining corridos belicos with trap beats, reggaeton arrangements and reggaeton arrangements.

What is the future of this child?

Hassan Emilio Kabande Laija is better known as Peso Pluma. He has one goal in mind. Peso Pluma, a prolific musician who has accumulated over 59 millions monthly Spotify listeners worldwide and broken streaming record globally, strives to elevate Mexico in global charts and music list.

Recent performances by Mexican star Juanes at Coachella, and The Tonight Show With Jimmy Fallon have made him a household name. His rendition of Ella Baila Sola was the first Mexican regional artist to ever appear on The Tonight Show stage with Jimmy Fallon.

The inclusion of videos from legends in Latin trap and Reggaeton, who helped him on his way, was an impressive gesture which further endeared him to his fans.

Pluma is committed to bringing more Mexican artists to the forefront of mainstream culture. In order to help other Mexican artists break through, he recently launched Double P. Records in collaboration with producer George Prajin.

Peso Pluma's true calling is his family. He attributes his success to the support of these fans. Now, he wants Latin music lovers to enjoy all that he offers.