IMARC Group, a leading market research company, has recently releases report titled “Mannequin Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032,” The study provides a detailed analysis of the industry, including the global mannequin market share, size, trends, and growth forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
Report Highlights:
How big is the mannequin market?
The global mannequin market size reached US$ 5.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 6.8 Billion by 2032, exhibiting a growth rate (CAGR) of 2.88% during 2024-2032.
Factors Affecting the Growth of the Mannequin Industry:
Retail Sector Expansion
The retail sector's expansion is a primary driver of the global mannequin market. Mannequins play a crucial role in visual merchandising by presenting clothing and accessories in an appealing manner, which helps retailers attract customers and boost sales. As retail spaces become more sophisticated and competition intensifies, stores invest in high-quality, realistic mannequins to enhance their visual displays and create a compelling shopping environment. The rise of flagship stores and experiential retail concepts, where the physical shopping experience is as important as the products offered, further increases the demand for mannequins. Additionally, the growing trend of seasonal and themed window displays requires a variety of mannequins to match different promotional campaigns and trends.
E-commerce Growth
The growth of e-commerce significantly impacts the global mannequin market by driving the need for mannequins in online retail photography. As online shopping becomes increasingly popular, retailers require high-quality images to showcase their products effectively on websites and digital platforms. Mannequins are used in these images to present clothing and accessories in a realistic manner, helping customers visualize how products will look in real life. The demand for visually appealing and accurate product representations has led to a rise in the use of mannequins that mimic human form and movement. Additionally, the advent of augmented reality (AR) and virtual fitting rooms, where mannequins are digitally represented, has further spurred interest in advanced mannequin designs.
Advancements in Design and Materials
Advancements in mannequin design and materials are driving significant growth in the global mannequin market. Modern mannequins are increasingly sophisticated, incorporating realistic features and interactive elements that enhance their utility in retail and promotional settings. Innovations include mannequins made from high-quality, lightweight materials such as fiberglass and plastics that allow for greater durability and ease of handling. Furthermore, the development of mannequins with adjustable poses and modular components offers greater flexibility for visual merchandising and display setups. The trend towards hyper-realistic mannequins, which closely mimic human anatomy, helps create more engaging and lifelike displays that can attract consumer attention more effectively.
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Mannequin Market Report Segmentation:
Breakup by Product Type
- Female
- Child
- Male
- Others
Female mannequins represented the largest segment due to their higher demand in showcasing women's fashion, which constitutes a major portion of retail displays.
Breakup by Material:
- Fiberglass
- Plastic
- Others
Fiberglass represented the largest segment because it offers durability, lightweight properties, and versatility, making it ideal for a wide range of mannequin designs.
Breakup by Application:
- Cosmetic Industry
- Jewelry Industry
- Garment Industries
- Medical and Healthcare Industry
- Others
By the application, the market is segmented into cosmetic, jewelry, garment, medical and healthcare, and other industries.
Market Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
North America was the largest market due to its robust retail sector, high fashion spending, and significant investment in visual merchandising and store aesthetics.
Global Mannequin Market Trends:
The global mannequin market is driven by several key factors, reflecting its diverse applications and evolving trends, such as the booming retail sector fuels demand as mannequins are essential for showcasing apparel and accessories. In line with this, the growth of e-commerce necessitates mannequins for online retail photography, enhancing virtual shopping experiences. Additionally, advancements in mannequin design and materials, including realistic human figures and interactive mannequins, appeal to retailers and brands aiming to create immersive shopping environments. Furthermore, the increasing focus on visual merchandising in fashion and luxury segments propels demand. Apart from this, the expanding global fashion industry, with new brands and markets emerging, requires mannequins for product displays.
Who are the key players operating in the industry?
The report covers the major market players including:
- Bernstein Display
- Bonami BV
- Bonaveri
- COFRAD
- Genesis Display GmbH
- Hans Boodt Mannequin B.V.
- La Rosa Srl
- Mondo Mannequins (Econoco Corporation)
- New John Nissem Mannequins
- NoaBrands
- Retailment A/S
- Window France
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